Marketing

In this blog you will find news and facts about marketing.

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Packaging

When we are about to buy a product, despite all the marketing strategies that may have been use in that specific product, when we go to a st...
Differences between Segmenting and Targeting a market

There is normally some confusion with these two terms, it is true that they are highly related, but they have complete different meaning. W...
A new way of marketing

Not so long ago, a new way of marketing was born: Marketing 2.0. This new way of marketing changed completely the concept we had about how...
Brand elements

What does the word brand mean? Well, it actually means a lot more than we think. It includes the name, the sign and the symbol. For example ...

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