A new way of marketing

Not so long ago, a new way of marketing was born: Marketing 2.0.
This new way of marketing changed completely the concept we had about how the advertisement world should be. Referring to it as "2.0" implies it existed a "Marketing 1.0", a first marketing, which is not yet disappeared as both ways of advertising products are coexisting in the same market.

We should define how was the marketing originally to evaluate the new one and the gap between both of them. Lets define the original marketing as intrusive and only one way directed. Then when talking about the marketing 2.0, we can say it is based on relationship building, on collaboration and feedback. The companies are no longer interested only in announcing their products, but also knowing what customers think about it. To create this collaboration a way of communication is needed and this is much easier since social media and networks were born. The information is much more accessible to both enterprises and consumers. So we can definitely say Marketing 2.0 created to adapt the advertising world to the Web 2.0.

But this is not the latest evolution of marketing. Marketing 3.0 is already born. Authors like Philip Kotler, talk about how centering everything in the customer and communication was not enough. Marketers started to worry all the time on what would the consumer need and how will he/she need it. 

As we can deduce from this, marketing is never stuck, it evolves as time goes by and always using new concepts and new areas marketers should worry about if they want to succeed.