Brand elements

What does the word brand mean? Well, it actually means a lot more than we think. It includes the name, the sign and the symbol. For example Nike will be the name of the brand, ✔ will be the sign and the symbol will be : 

But brands also have different elements to encourage and give strength to the brand. In my opinion a very important one are the slogans. Continuing with the previous example Nike has as slogan “just do it“ it is commonly known, which shows that it is a powerful marketing strategy. 

For example if i say “impossible is nothing“ I am pretty sure that something pops into your mind, Adidas. It seems like both sports brands have powerful slogans, but they are not the only ones. McDonald's has his “I'm loving it “ we all know.

So in the end the slogan represents your company, and it is necessary that it comprises the essence of the brand or product for which is destined. Here I leave a couple of slogans for you to try and guess.

1. “Keeps going and going and going“
2. “Challenge everything“
3. “Conecting people“
4. “Open hapiness“
5. “Because you are worth it“
6. “Once you pop, you can't stop“ 

Click here for the solution (number 1)