21st century

In other posts i have talked about the how important the social media is and how has it made marketing grow into marketing 2.0. Well social media are not just Facebook, Twitter, or Instagram. Social media is referred to any place where you can share. A clear example is Youtube which is not normally seen as  a social media but in fact is one of the most effectives.
What youtube says is "broadcast yourself", which means you need no explanations, and the moment you post something the whole world is going to be able to see it, as simple as that.
This is the reason why youtube is a clear example of viral marketing. Viral marketing is a type of strategy that implies spreading as much and as fast the message as possible using the words of mouth.

But in order to do this you need your advert to be good enough to grab the attention of your potential consumers. So they would tell their friends, and that way it will spread worldwide. 

It is very curious how videos as simple as this one have reached every corner in the world.

It is just a little kid and his brother “playing“, but someone thought it was funny enough to talk about ir or post it on their Facebook wall making more and more people be aware of it. This kind of effect is what companies need to achieve if they want to succeed in YouTube.