We all know about the famous doll in the world, Barbie.
The first commercial ever was aired in 1954.
The advert shows a happy little girl with her doll. And it is very clear the brand image they are trying to deliver: a barbie will make you happier and more girl-like.
but in one of the latest commercial of Barbie we see the difference:
In this advert, the girl is not the significant thing, they don't really appear. They just show how fashion the Barbie is, and if you have one you can be the same. And that is the message in the commercial.
So as times change, commercial too, because as i have already said marketer need to know what the consumers want in order to deliver it precisely.
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