Happy birthday

Brands tend to make something special when an anniversary arrives. That way they are celebrating with the consumer that they are still on the market. But celebration can be done in many ways.

For example the worldwide-known pen seller, Bic, has created an interesting campaign to celebrate that they have sold 100.000 millions of Bic crystal pens. 

They want to create a new font, but in this case they are not going to make. The have created a site where everyone can go in and by a connection with a mobile phone you make your own font. After that, all fonts will be reunited to create a new font. 

Click here to visit the site