Kit-Kat and his new marketing strategy in Japan is really interesting. The company has made an agreement with the enterprise that is in charge of providing the local train service. With every package of Kit-Kat you can travel by train.
It is the first time a candy provides this kind of offer. The product is cheaper than a regular ticket so it is worth it. It also has solidary purposes, as part of the revenue is going to be destined to the north of Japan that was damaged during an earthquake in 2011. IT is just another reason to buy the product, and as the same time Kit-Kat is creating an image in the people by helping the ones in need.
Source
It is the first time a candy provides this kind of offer. The product is cheaper than a regular ticket so it is worth it. It also has solidary purposes, as part of the revenue is going to be destined to the north of Japan that was damaged during an earthquake in 2011. IT is just another reason to buy the product, and as the same time Kit-Kat is creating an image in the people by helping the ones in need.
Source
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