Advertisements

In the previous post I talked about the importance of adverts. So here are other examples of the techniques marketers use to attract customers.
A great example is using celebrities on them just like pepsi has been doing for the last years.

But TV is not the only way of advertising. A campaign that had a lot of success was the tipp-ex campaign, which by making it in the internet it was interactive and very attractive. (https://www.youtube.com/user/tippexperience)

So the key for a marketer is to create a reaction in the customers and potential customers.