Coca-cola advertisment

Marketing is a lot more than just the adverts that are aired on TV, but it is true is what reaches the most

people. Therefore is one of the most important parts of marketing. 

Adverts are varied and change depending on wether they target one segment or another. But today we are going to talk about a company that targets a great part of the market: Coca-cola.
Coca-cola has been making very original adverts for a long time. This adverts talk about the current situation of each country and try to relate with not only the customers but with everyone to catch potential customers in the market.
For example a very recent advert shows how a child changes his team for the rival one just to be with a girl he likes. The teams are Real Madrid and Atlético de Madrid, and the advert was released when this two teams were fighting for the Champions League.

Another good example is the last advert of Coca-cola in Spain, it talks about the “non-written rules of football (soccer)“ It shows what facts always happened when kids were little and played together. If you ever played football it sure makes you smile.